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How to Maximize Revenue – Tips from the Hotel and Airline Industries

When we think of creative ways to market and grow our businesses – the airlines and major hotel companies do not usually come to mind! The marketing and inventory management methods used by these businesses usually make us cringe as we remember that person sitting next to us on the plane last month – who probably paid either much less or much more for her ticket! If only we had a clear understanding of how these pricing strategies worked we’d be able to apply these methods to our own businesses.

Hotels strive to maximize their revenue by selling “the right room at the right price to the right customer at the right time”. I know it sounds complicated but here’s how it works (in very simple terms)…

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Go where your customers are – 5 marketing tips from the pta

As I dropped my son off outside his elementary school this morning,  an enthusiastic parent signaled for me to open the window, then handed me a flyer about the upcoming pta meeting later this week. Nothing extraordinary about this right? But as I drove away I realized that there actually was something extraordinary about what I’d just experienced.

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4 Reasons Why You Need Product Reviews On Your Ecommerce Website

Having product reviews on your website offers many benefits for both your customers and for your SEO efforts. Studies have shown consumer reviews are more trusted than manufacturer’s descriptions because they offer social proof.

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7 Reasons Why Your Business Needs a Website

Surprisingly, even in this day and age, many small business owners still don’t understand why you need a website. Just recently a friend told us that “websites are so outdated, everyone uses Facebook and YouTube.”

As shocked as we were to hear this, it’s a common sentiment within the small business community. This attitude however could not be further from the truth. Yes, many of your potential customers do use Facebook, Twitter and YouTube, but here are 7 compelling reasons why owning your own business website should be part of your online marketing and business plan…
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6 Fruit Under – The “Don’t Make Me Think” Approach To Web Design

A trip to the grocery store recently should have been a quick and stress free experience. However it was not! The anguish I felt when leaving the store inspired this post. I’m sure you’re wondering how the local grocery store could trigger a post about website usability – so here goes…

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WooCommerce how to create product with price replaced with Call For Price

Sometimes you just need to create a WooCommerce product and list it without a price. Very often products can be listed for sale, but the manufacturer does not want the price listed. We had to do this recently for a bridal store who was not able to list the wedding gown prices.
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