Surprisingly, even in this day and age, many small business owners still don’t understand why you need a website. Just recently a friend told us that “websites are so outdated, everyone uses Facebook and YouTube.”
As shocked as we were to hear this, it’s a common sentiment within the small business community. This attitude however could not be further from the truth. Yes, many of your potential customers do use Facebook, Twitter and YouTube, but here are 7 compelling reasons why owning your own business website should be part of your online marketing and business plan…
Be in control. When your website is your own, only you are in control of your online image and branding. When you promote your business through social media, you are still able to add limited branding however you’ll always come in second place to their brand. For example when you post video clips on YouTube, the YouTube branding will always be prominent. Take control of your online image – don’t let someone else be in control.
Drive traffic to YOUR website not someone else’s. Use your content to drive traffic to your website not to Facebook or Twitter! Seems like common sense right? Unfortunately it’s not! Too many small business owners only use third party sites for their online marketing which is not generating traffic to their primary place of business which is their own website.
Social media is an ever-changing platform. We’ve all experienced some major Facebook changes in the past few years and most social media platforms continue to change and evolve. Don’t let someone else be in control of when and how you communicate with your customers.
There’s no guarantee of access to your accounts. Who knows when Facebook may delete your account or YouTube will suspend you? Several major brands have had their accounts suspended in error for supposedly violating terms of service. Be in control and define your own terms of service – don’t rely on theirs.
While you should certainly ride the social media wave, remember that you’ve got no guarantee as to how long they’ll stay around. Remember MySpace? What would happen if Facebook, YouTube and Twitter suddenly lost popularity or went out of business?
Search engine optimization is complicated enough and even harder to manage from a third party site. You have little control over SEO on your social media accounts but full control on your own website. Focus on creating good quality content and linking back to your website from your social media accounts.
Business or Pleasure
Do you know why your potential clients are using social media? Are they playing games, chatting with friends or are they actively looking for your services? It’s impossible to tell so don’t invest too much time guessing.
Your website should be the nucleus of your online life. Your social media accounts should all link back to content on your website. Stay in control and spend your time building your own assets (your website) instead of someone else’s.