When we think of creative ways to market and grow our businesses – the airlines and major hotel companies do not usually come to mind! The marketing and inventory management methods used by these businesses usually make us cringe as we remember that person sitting next to us on the plane last month – who probably paid either much less or much more for her ticket! If only we had a clear understanding of how these pricing strategies worked we’d be able to apply these methods to our own businesses.
Hotels strive to maximize their revenue by selling “the right room at the right price to the right customer at the right time”. I know it sounds complicated but here’s how it works (in very simple terms)…
Julie
Julie is a web designer and online marketing expert based in Los Angeles. She is an advocate for knowledge and training and focuses on empowering small business owners to take control of their websites and outrank their competition. Her upcoming training program for small business owners will be launched in the near future.
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