Having product reviews on your website offers many benefits for both your customers and for your SEO efforts. Studies have shown consumer reviews are more trusted than manufacturer’s descriptions because they offer social proof.
Did you know that…
70% of customers consult reviews or ratings before making a final online purchase. (Source – PeopleClaim)
71% of people agree that customer reviews make them more comfortable that they are buying the right product online. (Source – PeopleClaim)
Here are more SEO and customer benefits:
- Reviews provide more content for the search engine spiders.
- They Create content differentiation between your website and other websites offering the same services or products.
- Reviews will give your product page the opportunity to rank for related long-tail terms, including combinations of product name + review.
- Reviews will give your product pages the opportunity to rank for words that people use to describe your products (not your marketing speak) when searching for them.
Even with all these benefits, many e-commerce websites either don’t have reviews on their website at all, or they don’t have a strategy in place for gaining and managing reviews.
Remember… Make sure you don’t just keep the positive reviews. There is some data that shows too many positive reviews might actually hurt conversions due to the belief that they are fake.